More is a brand of cigarette directly marketed to women, with a dark brown (rather than the traditional white) wrapper.
The brand was introduced at the national level by RJ Reynolds in June, 1975. It was initially tested in Oklahoma City in 1974. 'More' was the first successful 120 mm cigarette. It is sold in both the regular (full flavor) and menthol flavors. It is currently considered a niche brand by RJR, still sold, but not promoted by advertising. It is sold globally under license to various other tobacco companies. The brand has expanded to include 'light' styles in the form of both brown and white 120 mm and beige 100 mm styles.
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